Once viewed as a luxury, massage is increasingly recognized as an alternative medical treatment. According to a recent consumer survey sponsored by the American Massage Therapy Association, 77 percent of respondents said their primary reason for receiving a massage in the past year was medical or stress-related. Perhaps it’s not surprising, then, that medical centers nationwide now offer massage as a form of patient treatment. The American Hospital Association recently surveyed 1,007 hospitals about their use of complementary and alternative medicine therapies, and more than 80 percent said they offered massage therapy. Upwards of 70 percent said they used massage for pain management and relief.
“The medical community is more accepting of massage therapy than ever before,” says Jerrilyn Cambron, board president of the Massage Therapy Foundation. “Many massage therapists now have active, fruitful relationships with conventional care providers.”